| Could you cut your research budget using Facebook? |
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The Marketer
02 April 2010 | |
Much has been made of Facebook's potential for marketers, but to what extent should it form part of your strategy?
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| Keeping it real |
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PRWeek
13 November 2009 | |
It might not be the kind of company she generally keeps, but Joanna Lumley, winner of PRWeek's Communicator of the Year Award, has a lot in common with Chinese government spokesman Lio Weimin, rapper Chris Brown and Peter Mandelson.
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| After the rollercoaster |
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PRWeek
06 November 2009 | |
PR people in the Middle East faced a perfect storm in 2009.
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| Recovering from C-Difficile |
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PRWeek
28 May 2009 | |
PRs from Maidstone & Tunbridge Wells and Barnet & Chase Farm NHS Trusts explain how they are restoring public confidence in the wake of superbug outbreaks
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| Recession? What recession? |
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The Guardian
17 November 2008 | |
A new style of bank, which creates a community out of lenders and borrowers to get both sides better deals, is flying in the face of recession.
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| Regionals yearn for return of the natives |
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The Guardian
23 June 2008 | |
Independent TV producers in the UK nations are luring back their creative people and uncovering new talent with innovative training
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| 'Preditors' make a killing |
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The Guardian
12 May 2008 | |
Increasing demand for online TV has spawned a new role for those skilled in producing and editing web content
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| Questioning the cost of flying high |
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PRWeek
22 May 2007 | |
When a group of protesters set up the Camp for Climate Action to highlight their message, BAA had to defend the aviation industry's image. Claire Murphy reports from a field near Heathrow on the media relations battle.
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| Community Regained |
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PRWeek
18 April 2006 | |
Twenty-five years ago the nation watched some of the darkest nights of unrest in modern times – the Brixton riots.
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| By George, do they have it? |
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Marketing
17 April 2006 | |
Brands seeking to tap into the essence of Englishness may find its core attributes tough to define.
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| No experience necessary |
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Real Business
01 November 2005 | |
Keith Johnston was an ad exec. Then he spotted the G-Wiz electric car. Now he’s slugging it out against the likes of Toyota and Ford. Real Business finds out why he took the plunge, and meets three other entrepreneurs whose lack of experience actually helped them thrive.
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| Helen Browning Organic |
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Marketing
01 November 2005 | |
The pigs enjoy a great view and a la carte food, as befits a company owned by an organic evangelist.
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| Change management: Motivation vs manipulation |
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Marketing
19 October 2005 | |
Brand change will not succeed without staff support, but achieving it is a delicate operation.
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| 7 July: Putting crisis theory into practice |
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PR Week
29 September 2005 | |
When terrorists bombed London, media officers had to put the ultimate crisis plan into action.
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| Where is the partnership? |
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Marketing
08 December 2004 | |
Ministers insist they want a partnership with food firms. But the issue of nutrient profiling could give grounds for divorce.
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| Madame Tussauds seeks star partners |
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Financial Times
05 August 2004 | |
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| Flyposting brands face penalties |
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Marketing
09 June 2004 | |
Marketers looking to add an urban edge to their work are in danger of Antisocial Behaviour Orders
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| Guinness taps into Japan's love of a pint |
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Financial Times
03 June 2004 | |
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| In a pickle with The Sun |
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Real Business
01 June 2004 | |
How does a small business cope with sudden, hostile media attention?
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| Pout |
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Marketing
19 May 2004 | |
Kylie's lip-gloss makers are putting the fun back into the white-coated world of cosmetics
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| Nestle takes on its critics |
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Marketing
12 May 2004 | |
With its sales tumbling, Nescafe is plotting an ethical brand initiative.
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| Topple of the pops? |
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The Guardian (Media)
26 January 2004 | |
The net may be a less irritating place now that Google and AOL have introduced blocking facilities for pop-up ads, but will online businesses suffer as a result, asks Claire Murphy
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| Label rules may cause heartburn |
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Financial Times
24 December 2003 | |
The EC is cracking down on 'vague' health claims on food packaging
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| Bright young things |
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Evening Standard (Homes & Property)
10 December 2003 | |
For a new generation of landlords, buying to let is a profitable and sociable business
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| Grocers cook up a recipe for growth |
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Financial Times
13 November 2003 | |
Supermarkets and their suppliers are recognising the need to work together in an increasingly competitive market.
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| Fat is a socialist issue |
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Financial Times (Creative Business)
11 November 2003 | |
David Hinchliffe, chairman of the Commons inquiry into obesity, is a Labour rebel with causes aplenty.
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| UK custom publishers make a mark on US magazine market |
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Campaign
30 October 2003 | |
UK publishers cannot rely on being British to win accounts
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| All abroad |
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Better For You (Coventry Building Society)
01 October 2003 | |
Getting the purchase of your overseas property right can give you years of pleasure and a useful income
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| Bread winner |
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Marketing
18 September 2003 | |
Paul Moss is the woman bringing Big and Bouncy bread to a supermarket aisle near you, and yes, she's heard all the jokes.
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| Original Thinking |
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Marketing
14 September 2005 | |
Hachette's latest title is taking a weightier approach to exploring women's lives. Will it succeed?
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| £100,000 buys you.... |
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Evening Standard (Homes & Property)
10 September 2003 | |
...a London apartment with a swimming pool.
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| Screen Saver |
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The Guardian (Media)
01 September 2003 | |
The screening last week of a TV advert for Pampers on the internet is the latest example of a growing an potentially lucrative trend. But not everyone is happy with the idea.
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| Breaking the rules |
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VM (Vauxhall)
01 August 2003 | |
The new Signum is a conformity-free zone. To conincide with its launch, VM unveils its Top Ten Rule-Breakers.
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| Routemaster |
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Marketing
17 July 2003 | |
Chris Townsend has carved his career in the world of interactive TV.
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Sunny Delight tries to find a new dawn |
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Financial Times
27 June 2003 | |
Consumers turned away in droves. But has P&G learnt its lesson?
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| Eating into profits |
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Financial Times (Creative Business)
20 May 2003 | |
A small pressure group has mastered the subtleties of PR to hit the food giants where it hurts.
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Dettol cleans up in Asian demand spiral |
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Financial Times
05 May 2003 | |
Reckitt Benckiser is a surprise beneficiary of Asia's Sars outbreak.
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| Food under fire |
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Marketing
20 February 2003 | |
Food and drink marketers are about to face a new challenge as the World Health Organisation unveils its obesity report
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| Whole new ball game |
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Financial Times (Creative Business)
05 January 2003 | |
Switching from journalism to PR is common, but so is the initial culture shock
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| Real value from reflected glory |
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Financial Times
17 September 2002 | |
Companies are putting more effort into evaluating the benefits of arts sponsorship
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| Let the games begin |
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VM
01 September 2002 | |
The Corsa puts the fun back into driving in its new ad campaign
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| The Russians are coming |
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Business Age
01 August 2002 | |
Russian energy companies are keen to expand. But can they convince international investors that they are a safe bet?
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| Nailing jelly to the wall |
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Financial Times (Creative Business)
01 July 2002 | |
The PR industry is searching for a common currency for measuring its efforts
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| Talking frankly |
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PR Week (UK)
19 April 2002 | |
PR diva Lynne Franks is back from LA with a mission
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| Girl power in an office near you |
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Observer
17 April 2002 | |
Why not take your daughter to work next Thursday?
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| The military's new mission |
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PR Week (US)
12 March 2001 | |
The US military is rolling out its strongest PR weapons in an effort to improve recruitment and retention
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| Sniffing out a profit |
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Voyager
01 June 2000 | |
Voyager went behind the scenes to see how British designer Paul Smith planned the launch of his first fragrance
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| On the edge and online |
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The Guardian
01 June 2000 | |
The Samaritans has launched an email service to encourage young men to get in touch. But it requires very different handling.
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| Join the Club |
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Marketing
01 May 2000 | |
If you want to get ahead in marketing, you've got to work the social circuit
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| Fairy tale city |
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Conference and Incentive Travel
01 May 1999 | |
Denmark has yet to experience any sign of an economic downturn. In fact, Copenhagen is booming with new tourism developments.
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